Consultancy landing page · Case study

Andersen

A landing page for Andersen's financial consulting and business restructuring services, turning a sensitive subject into a clear, confidential first contact.

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Type
Landing page
Scope
Concepts, UI design
Platforms
Desktop
Language
Portuguese
Andersen landing page: hero over the faded bridge photo, solution cards, approach steps, team, testimonials and the diagnosis form
Andersen services page: red accordions for each restructuring mechanism and a diagnosis form on a navy band
Overview

Consultoria Financeira, Reestruturação Empresarial

Andersen, through CNA – Curado, Nogueira & Associados, helps companies under financial pressure: debt restructuring, credit consolidation, financing support and business valuation, including mechanisms such as PER, RERE and PEAP.

The page had to speak to business owners at a difficult moment, explain the solutions without legal jargon and lead them to one action: asking for a free, confidential diagnosis.

Process

From the original page to new directions

Original landing page: growth chart with service labels, a red-tinted photo of Porto, team, testimonial and a contact form
Original landing page
First concept: hero over the bridge photo with a placeholder for a graphic, solution cards, approach steps, team, testimonials and form
First concept
Second concept: service accordions at the top, followed by solutions, approach, team, testimonials and form
Second concept
Variation with the diagnosis form in the hero, trust badges, situation cards and the four-step process
Form in the hero
Approach

Built for trust and action

  1. 01Lead with the promise

    A bold uppercase headline and a red subtitle over a faded photo of Porto's Dom Luís I bridge say what the firm does in seconds.

  2. 02Start from the problem

    'Em que situações podemos ajudar?' lets visitors spot their own pressure point: tax debt, banks, treasury, suppliers or financing.

  3. 03One clear next step

    'Ligar agora' and 'Diagnóstico gratuito' repeat down the page and end in a short four-field form.

  4. 04A process to follow

    Four steps, from first contact to implementation, show exactly what happens after asking for help.

  5. 05Real people behind it

    Team cards and a client testimonial put faces and results next to a subject that needs trust.

  6. 06Detail on demand

    The services page uses accordions with 'O que é', 'Quando faz sentido', 'Benefícios' and 'Como ajudamos' for each mechanism.

Style guide

Colour

#AB0E1E
#8E0C18
#243444
#D9D9D9
#FFFFFF
#111111
Final design

The hero

Hero: 'Consultoria Financeira, Reestruturação Empresarial' in black, a red subtitle, four service tags and Ligar Agora and Diagnóstico Gratuito buttons over the faded bridge photo
Final design

Landing and services pages

Landing page with service tags in the hero, solution cards, the approach steps, team, testimonials and the diagnosis form
Landing page
Landing page with trust badges, 'Em que situações podemos ajudar?' cards and 'Como funciona o diagnóstico gratuito'
Landing page — situations
Services page 'Em que podemos ajudar' with red accordions for each mechanism and a form on a navy band
Services
Services page with every accordion open, showing what each mechanism is, when it makes sense, its benefits and how the team helps
Services — expanded
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