Website redesign · Case study

CP — Comboios de Portugal

A redesign of the CP website, focused on making ticket search and purchase faster, clearer and easier on any device.

The goal

Modernise the CP digital experience

Make the CP website more intuitive, accessible and user-centred, with a focus on mobility and fast ticket purchase.

Research

01Too much information
Users described the current site as confusing and badly organised, and said they felt lost while navigating.
02Paying is the pain point
Searching for trips works well; the ticket purchase and payment step was called frustrating.
03Mostly on desktop
Most interviewees use the site on a computer, so the desktop flow had to be excellent and the mobile one simpler.
04The basics, up front
Tickets, destinations, timetables and strike notices on the homepage: the essential pack, without the noise.
05FlixBus as the benchmark
FlixBus was mentioned again and again as the transport site people find clear and easy to use.
06Keep the brand
The strong green and white contrast was seen as recognisable and worth keeping.